Meta Platforms Adds Ads in WhatsApp: Is it the Next Revenue Pillar?

Key Takeaways META is adding ads in WhatsApp Status and launching promoted channels to drive ad revenues. The company's AI-driven tools improved ad conversions and increased user time across key platforms. WhatsApp Business and Meta Verified helped drive 34% YoY growth in Family of Apps' other revenues.Meta Platforms (META) is adding channel subscriptions, promoted channels and ads in Status in the WhatsApp updates tab, which is now used by 1.5 billion people globally. META plans to maintain user privacy ...