多元场景+丰富产品 京城精酿消费“掐尖儿”

Group 1 - The overall market consumption in Beijing increased by 1.3% year-on-year from January to May, with a 0.3 percentage point improvement compared to the previous month [1] - Prices of eight categories of goods and services showed a mixed trend, with food, tobacco, and alcohol prices decreasing by 1.4% [1] - The craft beer market in Beijing is experiencing a diversification in consumption scenarios and a polarization in pricing, particularly with the rise of craft beer consumption during the summer [1][2] Group 2 - Craft beer bars have seen a rapid recovery in consumer traffic, with occupancy rates exceeding 80% during peak hours, indicating a strong preference for in-person experiences [2] - The average price of craft beer in certain bars ranges from 50 to 60 yuan for 480ml, with some premium options priced at 98 yuan per cup [2] - The increase in average spending per customer for craft beer is noted to be around 80 to 120 yuan, reflecting a growing willingness to pay for quality [3] Group 3 - The rise of instant retail is uncovering significant potential for home consumption of craft beer, complementing the in-bar experience [3] - Online sales channels are becoming increasingly important for craft beer distribution, shifting from a supplementary role to a more central position in the market [3]