“体育+旅游”有人气更有机遇

Group 1 - The integration of sports and tourism is gaining popularity, with events like "Su Chao" and dragon boat races driving demand for experiential travel [1][2][3] - The "Su Chao" football league has become a significant attraction, leading to increased travel bookings in cities like Wuxi, Suzhou, and Nanjing during graduation season [2] - Dragon boat races have significantly boosted tourism orders, with cities like Foshan and Hunan seeing year-on-year increases of 167% and 85% respectively [3] Group 2 - Outdoor sports are encouraging longer stays, with many tourists engaging in activities like surfing and beach volleyball in destinations like Hainan [4] - Yunnan's Lijiang is attracting over 33,000 athletes and outdoor enthusiasts annually, promoting various outdoor experiences that combine nature and culture [5] - The development of high-quality outdoor sports destinations is essential for promoting the integration of sports and tourism, creating new consumption scenarios [5][6] Group 3 - The integration of sports and tourism is creating new opportunities for related industries, as seen in Shandong's unique sports tourism projects [7] - Events like the Weihai 100 Super Cross-Country Race and the mountain running carnival in Weifang are drawing participants from outside the region, enhancing local economies [7] - Qinhuangdao is leveraging its coastal resources to attract over 100,000 visitors annually for sailing and other water sports, expanding its tourism offerings [7] Group 4 - The "Domestic Tourism Enhancement Plan (2023-2025)" aims to promote deep integration between tourism and sports, indicating a future growth trajectory for the "sports + tourism" industry [8]