国家广播电视总局实施专项规范管理措施 互联网电视自动续费扣费前五日须提醒

Core Viewpoint - The National Radio and Television Administration has implemented special regulatory measures for automatic renewal services in internet television, focusing on user complaints regarding lack of reminders before charges, complex cancellation processes, and poor complaint channels [1][2]. Group 1: Regulatory Measures - Internet television integration agencies must adhere to the principle of "user initiative" when providing automatic renewal services, prohibiting hidden clauses or forced bundling of services [1]. - Users must confirm their consent through a secondary confirmation process before entering the payment stage for services that include automatic renewal [1]. Group 2: User Experience Improvements - Internet television platforms are required to send reminders about automatic renewals five days prior to the charge through various channels, including SMS and app notifications, detailing the product name, charge amount, and service period [2]. - Most internet television platforms have already begun to implement standardized reminders, allowing users to cancel automatic renewal services easily if they no longer wish to continue [2]. Group 3: Complaint Handling - The regulatory measures mandate that the "automatic renewal complaint" option be placed in the primary menu of customer service, ensuring users can quickly submit their concerns and receive timely responses [2]. - The National Radio and Television Administration has previously announced a "dual governance" user complaint channel to enhance the management of complex charging practices [2].