WLY(SZ:000858) Si Chuan Ri Bao·2025-06-17 22:43Core Viewpoint - Wuliangye is actively promoting the creative transformation and innovative development of traditional Chinese culture, enhancing its brand image and contributing to the high-quality development of the liquor industry [3][4]. Group 1: Cultural Heritage and Innovation - Wuliangye is committed to cultural confidence and has developed a unique high-quality development path by systematically organizing its historical heritage and innovating cultural expressions [3]. - The "Wuliangye Cultural Genealogy Report" was released, providing a comprehensive study of the company's cultural lineage, highlighting its historical significance and cultural philosophy [3]. - The report emphasizes the importance of the natural and human heritage associated with Wuliangye, including ancient brewing techniques and historical brewing sites [3]. Group 2: Cultural Resource Activation - Wuliangye aims to transform cultural resources into industrial advantages through "living inheritance" and innovative cultural expressions [4]. - The 501 workshop, a historical brewing site, serves as a model for integrating cultural resources into industrial value, showcasing sustainable cultural and brewing practices [4]. - The Wuliangye 501 Ancient Cellar Cultural Heritage Project is under construction, aiming to create an immersive experience for visitors and enhance the cultural significance of the brand [4]. Group 3: Youth Engagement and Market Trends - Wuliangye has opened its first trendy experience store, "Wuliang·ZhiZao," targeting younger consumers with innovative designs and cultural experiences [4]. - The store has quickly become a popular social spot for young people, reflecting the brand's efforts to modernize and appeal to new demographics [4]. - The company plans to replicate this model in other cities based on market feedback, furthering its brand's youthfulness and trendiness [4]. Group 4: Cultural and Industrial Integration - Wuliangye is developing a comprehensive cultural tourism ecosystem by integrating liquor production with tourism and cultural creativity [4]. - During the recent holiday, the Wuliangye scenic area received 127,000 visitors, a 58.75% increase year-on-year, due to innovative experiential projects [4]. - The integration of cultural tourism has significantly boosted the brand's value and recognition, contributing to the development of surrounding industries [4]. Group 5: Future Development and Goals - Wuliangye's practices demonstrate that traditional culture can catalyze industrial upgrades, with a complete value transformation chain established [4]. - The company aims to deepen cultural exploration and expand its industrial boundaries, contributing to the development of Sichuan as a cultural and tourism stronghold [4]. - Wuliangye's strategic goals include achieving recognition as a global top 500 company while promoting traditional Chinese culture and local economic development [4].