3 6 Ke·2025-06-17 23:10Core Insights - The article discusses the decline of the internet advertising model and explores the potential of combining stablecoins with AI agents to address content monetization challenges [1][2][6]. Group 1: Advertising Model Decline - The internet's reliance on advertising as a default business model has led to negative consequences, including the commodification of user attention and the proliferation of low-quality content [2][6]. - The traditional advertising-supported internet is facing a bleak future, particularly for text-based websites, as the quality of ad-supported content has deteriorated [6][11]. - The shift towards subscription models is seen as a potential solution, emphasizing the need for clear value delivery to subscribers rather than relying on ad revenue [5][9]. Group 2: Microsoft and the Agentic Web - Microsoft’s vision for an "open Agentic Web" aims to enable AI agents to act on behalf of users, requiring protocols for reliable and interoperable connections [12][13]. - The introduction of NLWeb as a natural language interface for websites is intended to enhance the accessibility of services for AI agents [13][14]. - The success of the Agentic Web concept hinges on the integration of native payment systems, which are currently lacking in the proposed framework [17][23]. Group 3: Stablecoins and Microtransactions - Recent developments in stablecoin legislation in the U.S. signify a potential breakthrough for the crypto industry, which could facilitate microtransactions essential for the new content economy [18][19]. - Stablecoins are positioned to solve existing challenges in microtransactions by reducing fees and enabling seamless transfers, making them suitable for AI-driven content monetization [19][20]. - The article suggests that a new content market could emerge, balancing the interests of content creators, AI services, and users, although the path to this future remains uncertain [21][24].