Meta Teams Up With Oakley, Prada For Next-Gen AI Smart Glasses

Group 1 - Meta Platforms, Inc. and EssilorLuxottica are set to launch new AI-powered smart glasses under the Oakley and Prada brands, following the success of the second-generation Ray-Ban smart glasses released in 2023 [1][6] - The Oakley-branded smart glasses will target athletes and active users, priced around $360, and will feature enhanced weather resistance compared to Ray-Ban models [6] - The partnership with Prada represents Meta's first collaboration with high-end fashion brands, following a renewed 10-year eyewear licensing deal between Prada and Luxottica [6] Group 2 - Meta is planning to introduce advertisements within WhatsApp to diversify revenue streams, with ads expected to appear in the "Updates" section, which attracts approximately 1.5 billion daily visitors [4] - In the first quarter, Meta's advertising revenue reached $41.39 billion, an increase from $35.65 billion in the same period in 2024, with a 5% year-over-year rise in ad impressions and a 10% increase in average ad prices [5]