招聘平台的悖论：它越赚钱，你越难找到工作

Core Insights - The recruitment market is facing a paradox where there are many job seekers but limited job opportunities, leading to increased anxiety among graduates and HR professionals [1][14] - Recruitment platforms are transitioning from free services to monetization strategies, resulting in a complex fee structure that often frustrates users [1][6][15] - The online recruitment industry has shown growth, with BOSS Zhipin reporting a revenue of 7.3 billion yuan and a 40% increase in net profit [6][15] Group 1: Recruitment Platform Dynamics - Recruitment platforms are increasingly relying on B-end enterprises for revenue, with some platforms generating up to 99% of their income from these clients [1][15] - The fee structures have become more intricate, with various paid options for job postings and enhanced visibility, leading to confusion among HR professionals [2][3][5] - The dual payment model of "membership + tools" has become standard across the industry, with platforms like BOSS Zhipin, Zhaopin, and 51Job being frequently mentioned [5][6] Group 2: User Experience and Challenges - HR professionals report a significant decrease in recruitment efficiency, with only 10% of resumes received being relevant [8][12] - The prevalence of "zombie jobs," or listings without actual hiring intent, has led to distrust among job seekers [13][14] - Users are increasingly exploring alternative recruitment methods, such as social media and direct referrals, due to dissatisfaction with traditional platforms [16][17] Group 3: Market Trends and Future Outlook - The number of graduates entering the job market is expected to reach 12.22 million, a 4.3% increase from the previous year, while many companies are reducing hiring needs [14] - Despite the challenges, new players are emerging in the recruitment space, leveraging platforms like Xiaohongshu and Douyin for targeted job postings [16][17] - The online recruitment industry is experiencing a stable market structure, with major platforms maintaining a significant user base, but the need for regulatory oversight remains [17][18]