2025-2026年中国婴幼儿托育市场运行数据及趋势报告

Market Size and Development Drivers - The Chinese infant and toddler care market is projected to reach CNY 232.31 billion by 2030, up from CNY 151.81 billion in 2024, driven by continuous government policy support and rising disposable income [10][35][41] - Key drivers include the implementation of the "National Childcare Service Quality Improvement Action (2025-2027)", which aims to add 660,000 inclusive childcare spots, and an increase in urbanization rate, expected to reach 67.0% in 2024 [10][41][42] - The average disposable income per capita in China is expected to be CNY 41,314 in 2024, with a year-on-year growth of 5.3%, leading parents to prefer higher-quality childcare services [35][36] User Demand and Behavior Characteristics - Nearly half of caregivers express a demand for childcare services, with a preference for institutions that offer short commute times and moderate fees, particularly community-based and flexible timing services [11][20] - The demographic profile of caregivers shows that 69.87% are female, with over 87% aged between 26-40 years, and 95.09% hold higher education degrees [11][18] - Popular brands in the market include Youbeile, Engila, and Baobao Xiong, which lead in brand recognition and selection [11][18] Industry Development Trends - The industry is expected to shift towards personalized service innovations, offering diverse billing methods and a variety of courses focusing on intelligence, interests, and skills [12][20] - Digitalization and smart management platforms will become essential, enhancing operational efficiency and enabling real-time health tracking of infants [12][20] - There will be a growing emphasis on professional talent development to meet the quality demands of caregivers [12][20] Challenges Faced - The industry faces challenges such as severe service homogenization and a significant shortage of qualified professionals with expertise in nursing, nutrition, and psychology [4][20] - Some institutions struggle with high fees, inadequate teaching staff, and safety concerns, which hinder overall industry growth [4][20]