2025年TikTok月活破10亿，张一鸣对TikTok未来信心满满

Core Insights - TikTok has reached over 1 billion monthly active users (MAU) outside of China, marking a significant milestone for the platform [1][4] - The rapid growth of TikTok presents a lucrative opportunity for cross-border e-commerce sellers, with the platform's advertising and in-app purchase revenues expected to reach $33.1 billion by 2025 [4] - TikTok Shop's global gross merchandise volume (GMV) is projected to hit approximately $32.6 billion in 2024, showcasing strong growth, particularly in markets like the US, Indonesia, and Thailand [4] User Engagement and Market Position - TikTok has emerged as a leading social media platform, with users spending an increasing amount of time on the app, potentially surpassing Meta's applications in daily usage [4] - The platform has become the second-largest online live streaming platform globally, indicating its strong user engagement and content consumption [4] Challenges and Strategic Adjustments - TikTok faces uncertainties, including potential US bans and rising tariffs, which could impact its e-commerce operations [4] - In response to these challenges, TikTok is enhancing local management in the US and integrating with local platforms in Indonesia, while also expanding into new markets like the UK, Germany, and Japan [4] E-commerce Management Solutions - Cross-border e-commerce sellers can leverage tools like 易仓ERP to efficiently manage their operations on TikTok, including sales data, advertising performance, and financial health [5][7] - 易仓ERP offers features that streamline the management of orders, promotions, and influencer collaborations, enabling sellers to maximize their potential on the platform [7]