“非主流”苏超爆火，背后是人的回归，是新消费升级

Group 1 - The "Su Super League" phenomenon reflects a unique non-mainstream prosperity driven by a renewed recognition of personal value and enhanced consumer behavior [1] - Ticket prices for matches in the Su Super League have surged from 5-10 yuan to 300-600 yuan, sparking widespread discussion and contrasting sharply with the Chinese Super League [1] - The success of the Su Super League is attributed to cultural identity replacing utilitarianism, leading to genuine spiritual resonance beyond superficial formalism [1] Group 2 - The rise of self-media has significantly reduced reliance on traditional media, with many individuals no longer watching programs like "News Broadcast" [2] - The public's attention has shifted from reading newspapers and magazines to engaging with content on mobile screens, indicating a shift in information consumption [4] - Self-media development has created new commercial value, reflecting a public dissatisfaction with the single dissemination model of mainstream media [4] Group 3 - The evolution of e-commerce has led to the decline of traditional retail formats, with online shopping and live-streaming sales becoming mainstream [5] - Consumers are increasingly seeking simplicity and convenience, moving away from complex packaging and traditional shopping experiences [5] - Emphasizing consumer-centric decision-making can unlock significant consumption potential and invigorate economic development [5]