3 6 Ke·2025-06-18 03:27Core Viewpoint - The anticipation for Apple's AR glasses at WWDC 2025 was high, but the company did not meet expectations, leading to increased focus on competitors like Meta and Google in the AR and AI glasses market [2][4]. Group 1: Apple and Its Position - Apple did not release AR glasses at WWDC 2025, disappointing many who expected a significant announcement [2]. - The company has been slow to enter the AR market, especially as competitors ramp up their offerings [2][36]. Group 2: Competitors' Developments - Google emphasized its commitment to XR glasses at Google I/O 2025, highlighting the launch of Android XR in collaboration with Samsung and Qualcomm [5][7]. - Google showcased new AR prototypes and partnerships with fashion brands, indicating a strong push into the AR space [11][13]. - Meta continues to invest heavily in AR technology, with significant projects like Project Orion and Project Aria Gen 2, positioning itself as a leader in the AR market [32][34]. Group 3: Emerging Players - Rokid launched its AR glasses, which feature translation and subtitle capabilities, gaining attention in the market [14][18]. - The demand for Rokid Glasses has been high, with limited availability creating a sense of exclusivity [20][22]. - The domestic XR device market saw a significant increase in shipments, with AR devices leading the growth [23][24]. Group 4: Market Trends and Future Outlook - The AR market is experiencing rapid growth, with AR device shipments increasing by 157% year-on-year [23]. - AI glasses are becoming a transitional product towards AR, with significant sales driven by companies like Meta [30][31]. - The future of AR glasses remains uncertain, with varying predictions on their mainstream adoption timeline [36][37].