Core Insights - The article discusses the recent trends in overseas micro-drama rankings, highlighting the performance of various titles and platforms in the market [6][9][12]. Group 1: Rankings and Performance - The top-ranked micro-drama is "Brace Face Betty" with a heat value of 456.6 million, followed by "CEO's Sudden Silver Bride" at 376.6 million, and "Spark Me Tenderly" at 298.7 million [6][9]. - The total heat value of the top 30 micro-dramas in this period is 52.992 million, showing a slight increase compared to the previous period [9]. - There are 7 new dramas in the rankings, with 6 of them entering the top 15, indicating strong performance from new entries [9][12]. Group 2: Market Trends - The article notes a shift in the micro-drama market from a one-way export model to a two-way flow, with both domestic and overseas dramas being translated and distributed [12]. - The majority of the top 30 dramas are local productions, with 25 being from overseas, accounting for 83.3% of the list [9][12]. - Platforms like NetShort, DramaBox, and DramaWave are actively participating in the market, each securing multiple spots in the top rankings [12][16]. Group 3: Advertising and Content Strategy - The total number of materials for the top 30 micro-drama apps reached 213,000, reflecting a 4% increase from the previous period [16]. - "My Drama" leads in material growth with an increase of 5,341 materials, while "FlickReels" and "MoboReels" follow with 1,758 and 1,499 respectively [25][26]. - The content strategy focuses on urban emotional themes, with a notable interest in revenge and counterattack narratives among viewers [21][28].
DataEye海外微短剧热榜：本土剧占比超80%，My Drama增量领跑，微短剧开始“进口”韩剧了？
3 6 Ke·2025-06-18 03:49