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Stellantis' Ram brand to offer industry-leading pickup truck warranty as part of turnaround plan
StellantisStellantis(US:STLA) CNBC·2025-06-18 04:01

Core Point - Ram Trucks is set to introduce an industry-leading warranty for its 2026 vehicle lineup as part of an 18-month turnaround plan for the Stellantis-owned brand [1] Warranty Details - The new warranty will cover the engine, transmission, transfer case, driveshafts, differentials, and axles for 10 years or 100,000 miles, whichever comes first, replacing the previous five-year or 60,000-mile warranty [2] - This change comes in response to the rising costs of vehicles, particularly pickup trucks, which often leads to longer financing terms that exceed the duration of existing warranties [3] Financing Trends - A significant 85% of truck buyers are financing their purchases for seven years or more, with many keeping their vehicles for up to 12 years due to increased costs [4] - Data from Edmunds.com indicates that 84-month loans for new-car buyers reached an all-time high of 19.8% in the first quarter, while 67.4% of new-vehicle financing loans were between 60 months and 75 months [4]