Guosen Securities(SZ:002736) 智通财经网·2025-06-18 04:02Core Viewpoint - The education sector is expected to outperform the market, driven by demographic advantages and regulatory normalization, with significant opportunities in K12 education and vocational training [1][2]. Industry Trends and Outlook - Policies such as birth allowances are positively impacting the education sector, while K12 education is undergoing normalized regulation, enhancing consumer expectations [1]. - The decline in birth rates is leading to a decrease in the number of primary school students, with the Greater Bay Area showing significant demographic advantages [1]. - There is a strong desire for higher education, with increasing enrollment rates in general high schools and growing recognition of vocational education [1]. AI Education Development - The acceleration of AI education products is benefiting from technological advancements, with traditional education brands rapidly developing their own AI solutions [2]. - The education sector is characterized by strong domestic demand and essential needs, although there may be further differentiation in payment willingness for different educational services [2]. Market Performance Review - From January 1 to June 12, 2025, the education index rose by 5.04%, outperforming the CSI 800 index, which fell by 0.46% [3]. - Companies like China Eastern Education are leading in vocational training, while K12 education shows significant differentiation, with some firms like Gaotu and Youdao reaching profitability [3]. Subsector Analysis and Outlook - In primary and junior high education, the implementation of policies like "double reduction" is affecting K9 schools, but demand for high-quality educational services remains strong [4]. - The high school sector is experiencing a favorable policy environment, with continued population advantages expected to support growth [4]. - Vocational training is in demand, although the recruitment of students in secondary vocational schools is under pressure [4]. - The number of candidates for postgraduate exams and studying abroad has declined, indicating potential negative growth pressures in these areas [4]. Vocational Training and Public Examination - Vocational training is closely linked to economic cycles and industry conditions, with a high number of candidates for public examinations but a decreasing pass rate [5].