让电影从银幕延伸到城市烟火 电影票根变身城市消费“通行证”

Core Insights - The 27th Shanghai International Film Festival has transformed movie tickets into a "consumption passport" for city experiences, allowing fans to enjoy various local activities and discounts [1][3]. Group 1: Economic Impact - Over 40 cinemas and more than 200 public screening venues in Shanghai are collaborating to create a "movie + dining and entertainment" ecosystem, enhancing local consumption [3]. - Businesses are innovating around the "ticket stub economy," offering discounts and special packages to moviegoers, such as food vouchers and themed dining options [3][5]. Group 2: Cultural and Tourism Integration - The film festival has unlocked new urban experiences by linking ticket stubs to various cultural and tourism activities, including exhibitions and city tours [5][7]. - The "Movie Walk" initiative encourages fans to explore filming locations and participate in city-wide events, enhancing cultural immersion [7]. Group 3: Enhanced Visitor Experience - The upgraded "Movie Life Handbook" provides a comprehensive guide for moviegoers, including a cinema map, practical tips for ticket stub benefits, and local dining recommendations [7].