CHANGYU(SZ:000869) Sou Hu Cai Jing·2025-06-18 05:40Core Viewpoint - Zhangyu, a century-old wine brand, is facing significant challenges, including declining revenues and profits, leading to asset sales to alleviate cash flow pressure [2][3][5]. Financial Performance - In 2024, Zhangyu reported total revenue of 3.277 billion yuan, a decrease of 25.26% year-on-year, with net profit attributable to shareholders dropping 42.68% to 305 million yuan [3][4]. - The company's net cash flow from operating activities fell by 66.09% to 397 million yuan, indicating severe cash flow issues [4][5]. - The sales of wine, which accounted for 71.59% of total revenue, plummeted by 22.32% to 2.438 billion yuan [6][7]. Asset Sales - To manage cash flow, Zhangyu announced the sale of its 100% stake in French company ETABLISSEMENTS ROULLET FRANSAC for 2.6 million euros and related real estate for 2.2 million euros, totaling approximately 39.77 million yuan [5]. - Additionally, Zhangyu sold its Laizhou Zhuqiao grape base for 202 million yuan, with expected proceeds of around 100 million yuan [5]. Market Position and Challenges - Zhangyu's stock was removed from the Shenzhen Component Index, signaling potential concerns about its market position and performance [10]. - The company has experienced a significant decline in sales across its product lines, with both wine and brandy sales dropping by double digits [6][8]. Management and Strategy - Zhangyu's management acknowledged the challenges, attributing the poor performance to a drastic decline in market consumption and ineffective marketing strategies [8]. - The company aims to achieve a sales target of no less than 3.4 billion yuan for the current year, despite a lack of positive trends in early financial results [10][15]. - Zhangyu is focusing on product innovation and expanding distribution channels, including community stores and new retail formats, to improve sales [17][18].