工业游成品牌新广告位

Group 1 - The core idea of the articles is the rising trend of industrial tourism, where companies open their factories to the public as a new marketing strategy and revenue source [1][3]. - Companies in various sectors, particularly food and beverage and automotive manufacturing, are increasingly offering factory tours to enhance customer engagement and brand experience [1][2]. - The industrial tourism initiative in Qiantang District is projected to attract 1.2 million visitors in 2024, generating an economic benefit of 200 million yuan [3]. Group 2 - Different companies are adopting unique approaches to factory tours, with food and beverage companies focusing on interactive experiences, while automotive manufacturers emphasize technological showcases [1][2]. - The Zhejiang Printing Group offers educational programs that combine factory tours with hands-on learning experiences, charging fees for participation [2]. - The concept of factory tours is seen as a way for companies to convert fixed manufacturing costs into competitive advantages by transforming production facilities into advertising platforms [3].