Core Insights - The new tea beverage industry in China is entering a peak sales season, with a focus on supporting young entrepreneurs and trends in consumer preferences [1][3] - The market size of the new tea beverage sector is projected to exceed 400 billion yuan by 2028, with high consumer engagement [3] - The leading brand, Hushang Ayi, has over 9,100 stores nationwide and aims to provide comprehensive support for franchisees [3][4] Industry Trends - The new tea beverage market is characterized by high consumer loyalty, with 87.9% of consumers purchasing tea beverages at least twice a week [3] - The most popular tea beverage categories among consumers are fruit tea (42.6%) and milk tea (42.1%) [3] - Hushang Ayi has developed a "super fruit and vegetable tea series" to meet diverse consumer demands [3] Company Initiatives - Hushang Ayi is offering various support measures for franchisees, including full exemption of seven fees related to operations and marketing, and a reduction in brand authorization fees [4] - The company provides a comprehensive support system for franchisees, covering store selection, raw material procurement, and operational training [3][4] - Hushang Ayi plans to hold franchise events in other cities like Chengdu, Xi'an, Hangzhou, and Guangzhou to attract more entrepreneurs [5]
七项费用全免！沪上阿姨为青年创业者提供开店“加速器”