Workflow
夏日消费活力迸发,国际品牌瞄准中国市场高品质休闲与消费体验需求
Sou Hu Cai Jing·2025-06-18 06:12

Group 1: LEGO Theme Park - The Shanghai LEGO Resort, the first of its kind in China and the 11th globally, is set to open on July 5, 2025, and is the largest LEGO park in the world [2][4] - The resort features eight themed areas, over 75 interactive rides, performances, and attractions, and thousands of LEGO models made from over 85 million LEGO bricks [4][10] - Unique attractions include the world's largest LEGO figure standing 26 meters tall and weighing 136 tons, a 530-meter long LEGO roller coaster, and a themed area based on Chinese mythology [7][10] Group 2: Longines Summer Exhibition - Longines has launched a limited-time exhibition for its 2025 summer collection at Chengdu SKP, featuring new timepieces and attended by notable figures including brand ambassador Zhao Liying [11][15] - The exhibition showcases new models such as the Concas series, Mini DolceVita series, and the high-frequency precision astronomical series [15][21] - Interactive installations allow guests to engage creatively, including a music workshop and a light maze that enhances the summer experience [21]