Sou Hu Cai Jing·2025-06-18 06:11Core Viewpoint - JD.com's chairman, Liu Qiangdong, publicly criticized the sustainability of the cross-border e-commerce model, which contradicts the current economic policies set by the central government [2][5]. Group 1: Liu Qiangdong's Statements - Liu Qiangdong stated that cross-border e-commerce is unsustainable, citing that it takes away local employment tax revenue and primarily sells low-quality goods, which negatively impacts China's national image [4][5]. - He emphasized that the perception of "Made in China" has deteriorated due to the prevalence of cheap goods being sold internationally, which he believes harms the country's industrial reputation [4][6]. Group 2: Government's Position on Cross-Border E-Commerce - The central government's economic work conference highlighted the importance of fostering new foreign trade dynamics, including cross-border e-commerce, as a key area for innovation and competitiveness [5][8]. - The government aims to optimize economic structure and expand international markets through supportive policies for cross-border e-commerce, which Liu's statements seem to undermine [5][8]. Group 3: Industry Impact and Employment - The development of cross-border e-commerce has created numerous jobs across various sectors, including e-commerce operations and logistics, contributing positively to the domestic economy [6][8]. - The government has been actively improving tax policies related to cross-border e-commerce, allowing it to contribute positively to tax revenue rather than detracting from it [6][8]. Group 4: Quality Control and Brand Image - While there were initial concerns about low-quality products in cross-border e-commerce, the government has implemented strict regulations and quality control measures, leading to an increase in high-quality Chinese brands entering international markets [7][8]. - Liu's assertion that cross-border e-commerce only sells cheap goods is contradicted by the current trend of quality improvement and brand enhancement in the sector [7][8]. Group 5: Political and Market Implications - Liu's comments may reflect JD.com's strategic considerations but overlook the broader economic context and government policies [8][9]. - It is crucial for platform enterprises to align their public statements with government policies to maintain market stability and consumer confidence [9].