Sou Hu Cai Jing·2025-06-18 06:55Core Viewpoint - Meituan's Q1 2025 revenue grew by 18.1% year-on-year to 86.56 billion yuan, exceeding expectations, but concerns about competition remain high in the food delivery market [1][3]. Financial Performance - Meituan's revenue for Q1 2025 reached 86.56 billion yuan, marking an 18.1% increase compared to the previous year [1]. - The management indicated that core local business revenue growth is expected to slow down in Q2, with a significant decline in operating profit year-on-year [3]. Competitive Landscape - The competition in the food delivery sector has intensified, with new entrants causing unpredictable and irrational competition, making it difficult for Meituan to provide accurate forecasts for the next quarter [3]. - Meituan is employing strategic measures to counter new competitors, focusing on specific SKUs to keep new players at bay and leveraging flash sales to increase market share and raise competitive barriers [3][12]. Market Dynamics - In May, JD's food delivery daily order volume surpassed 20 million, while Taobao's flash sales reached 40 million, indicating a significant market shift [5]. - Meituan's beverage category has maintained rapid growth, despite the competition, as over 50% of JD's orders are in the beverage segment, which has not yet severely impacted Meituan's core categories [5][12]. User Behavior and Pricing Strategy - Meituan is aggressively adjusting its pricing strategy to retain price-sensitive young consumers, with discounts and subsidies that can reduce prices significantly [8][10]. - The average subsidy cost per order for Meituan is estimated at around 10 yuan, indicating the financial pressure from competitive pricing [9][30]. Flash Sales and Instant Retail - Meituan's flash sales business saw a growth rate exceeding 30% in Q1 2025, contributing to a 22.1% year-on-year increase in core commercial delivery revenue [13][22]. - The new national subsidy policy has stimulated demand for consumer electronics, benefiting Meituan's flash sales segment [14][22]. Delivery Efficiency and Rider Economics - Meituan's average daily order volume for food delivery increased by 10% year-on-year, while flash sales orders grew by over 30%, leading to an overall order volume increase of 13% [23][30]. - The average daily order per rider increased from 22 to 25, enhancing the income potential for riders compared to competitors [24][25]. Long-term Competitive Barriers - Meituan's efficient delivery system and lower average delivery costs (4.13 yuan) compared to competitors (7-9 yuan) create a significant competitive advantage [28][30]. - The company is focused on building long-term competitive barriers, making it challenging for new entrants to gain market share without substantial financial backing [30][31].