延吉市市场监督管理局多措并举护航“6·18”电商促销季

Core Viewpoint - The article highlights the proactive measures taken by the Yanji City Market Supervision Administration to regulate the e-commerce market and protect consumer rights during the upcoming "6·18" shopping festival [1][5]. Group 1: Regulatory Actions - The Yanji City Market Supervision Administration has deployed special regulatory actions focusing on key areas of e-commerce, including food, beauty, and skincare products [5]. - Enforcement personnel are conducting targeted inspections to identify false advertising, exaggerated claims, and misleading statements on product pages [5]. - The administration is strictly checking price labeling and combating price fraud practices such as "raising prices before discounts" and "fictitious original prices" [5]. Group 2: Monitoring and Compliance - The administration utilizes a network transaction monitoring system for real-time dynamic monitoring of key e-commerce platforms and stores, with a focus on emerging business models like live streaming and social e-commerce [5]. - Investigations are initiated promptly for suspected sales of counterfeit goods, intellectual property infringement, and fraudulent practices [5]. - Collaboration with platform operators is emphasized to ensure compliance and timely action against non-compliant stores, including product delisting and transaction restrictions [5]. Group 3: Consumer Protection - The Yanji City Market Supervision Administration has established a rapid response mechanism for consumer complaints during the "6·18" period, ensuring issues are addressed efficiently [9]. - Consumers are advised to choose reputable platforms and merchants, read promotional rules carefully, and be cautious about product prices, quality, and after-sales service [9]. - The administration encourages consumers to protect personal information and report any disputes to the relevant platforms or regulatory bodies [9].