Company Overview - Zhidai Technology, a high-tech enterprise focused on health food, has completed over 100 million RMB in Series A financing led by Shenzhen Capital Group, with participation from several investment funds [1] - Founded in August 2021 in Beijing, Zhidai Technology specializes in edible oils, with its founder, Cui Liming, having extensive experience in the fast-moving consumer goods sector [1][3] - The company has developed a full supply chain from R&D to production and sales, with its "Qingyun" brand of reduced-fat oil achieving over 1 million bottles sold and sales exceeding 100 million RMB, ranking first in its category [1][2] Market Dynamics - The edible oil industry in China is highly concentrated, with domestic giants like Yihai Kerry (Golden Dragon Fish), Shandong Luhua, and COFCO controlling over 50% of the market, while foreign companies dominate over 75% of the supply chain [2] - Traditional oils are primarily composed of soybean, rapeseed, and peanut oils, but the trend towards healthier oils is creating opportunities for high-end oil varieties [2] - The market for functional oils is projected to exceed 15 billion RMB by 2025, with a compound annual growth rate of 10%-15% [2] Product Innovation - Zhidai Technology focuses on glycerol diester oil, which has shown benefits in fat reduction and managing health issues like hypertension [3][4] - The company has developed proprietary enzyme technology to produce glycerol diester oil, significantly reducing production costs by 70% compared to imported enzymes [5][6] - The pricing of glycerol diester oil has become competitive with traditional oils, attracting health-conscious consumers [5][6] Industry Trends - The recognition of glycerol diester oil is increasing, with over 20 oil companies releasing corporate standards for it in the past year [6] - Major oil companies are beginning to enter the glycerol diester oil market, indicating a shift in industry focus [6] - Zhidai Technology aims to leverage its proprietary technology and production capabilities to capture market share in the functional oil segment [6][7] Future Outlook - Zhidai Technology plans to expand production capacity and introduce more sub-brands while maintaining a focus on its main brand, Qingyun [7] - The company’s production facility in Hangzhou has a capacity of 2,000 tons, with plans for a second facility targeting 1 billion RMB in sales [7] - The investment in Zhidai Technology aligns with the growing emphasis on health and wellness in dietary choices, supported by national health initiatives [7]
36氪首发丨“轻云减负油”卖出百万瓶，「脂代科技」完成超亿元轮 A 融资
3 6 Ke·2025-06-18 08:02