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北京首个,延庆拿出4000万元真金白银支持文旅体商农融合发展
Xin Jing Bao·2025-06-18 09:15

Core Points - The core viewpoint of the news is the launch of the "Consumption Promotion Policy" in Beijing's Yanqing District, aimed at integrating culture, tourism, sports, commerce, and agriculture to stimulate consumption and economic growth [1][2]. Group 1: Policy Overview - The "Consumption Promotion Policy" is the first specialized policy for the integration of culture, tourism, sports, commerce, and agriculture in Beijing, with a financial support of 40 million yuan [1][2]. - The policy includes 12 support directions focusing on six "new" areas, two "first" economies, and four dimensions, with a policy implementation period from January 1, 2025, to December 31, 2026 [2][3]. - Certain policies will be executed through a "non-application, immediate enjoyment" mechanism, allowing eligible entities to receive direct financial support without the need for application [2]. Group 2: Financial Incentives - The policy offers financial incentives such as a maximum reward of 1 million yuan for hosting large-scale events with over 10,000 participants, encouraging the creation of significant consumer IPs [3]. - For commercial enhancement, brand flagship stores can receive renovation and rent subsidies up to 600,000 yuan, while national product launch events can receive up to 500,000 yuan in subsidies [3]. Group 3: Summer Activities and Events - The "Vibrant Summer Multi-Dimensional Empowerment" promotional event will feature a series of summer activities, including the "Summer Escape Festival" from June 27 to September 14, focusing on music performances and beer dining [4]. - Various themed activities will be organized, such as the Great Wall micro-vacation and leisure tours, integrating sightseeing, performances, and local cuisine [4][5]. - The event aims to create an immersive night tourism product that combines food, entertainment, sports, and shows, enhancing the overall visitor experience [4]. Group 4: Local Business Promotion - Local businesses are encouraged to participate, with outdoor events and eco-tourism experiences being promoted to attract visitors [5]. - The "One Town, One Table" dining initiative showcases local culinary specialties, enhancing the gastronomic experience for tourists [5]. - The district aims to present a comprehensive summer experience that includes beautiful scenery, delicious food, and various recreational activities, thereby driving regional consumption growth [5].