Sou Hu Cai Jing·2025-06-18 09:55Core Insights - The digital human technology used in the live stream of Luo Yonghao has set a new record in digital human live streaming, attracting over 13 million viewers and generating a GMV of 55 million yuan, surpassing previous live streams by Luo Yonghao himself [2][3] - Baidu aims to establish Luo Yonghao's digital human as a benchmark in the e-commerce live streaming industry, leveraging AI advancements to enhance user interaction and engagement [2][8] - The cost of creating digital humans has been reduced to around 1,000 yuan, which is 80% lower than the average cost of live streaming with real hosts, indicating significant potential for scalability in the digital human market [8][10] Company Strategy - Baidu's e-commerce team has been working on the digital human project for about three weeks, focusing on refining the technology to meet Luo Yonghao's high standards for humor and interaction [3][6] - The digital human live stream is part of Baidu's broader strategy to capitalize on AI technology to transform the e-commerce landscape, with plans to enhance the capabilities of digital humans and reduce costs further [10][11] - Luo Yonghao has been appointed as the Chief Experience Officer for Baidu's e-commerce platform, indicating a deeper collaboration between him and Baidu in promoting digital human technology [10][12] Market Potential - The digital human live stream has shown promising results, with half of the live streams outperforming real hosts in terms of GMV and conversion rates, suggesting a strong market acceptance [8][10] - Baidu's digital human initiative is seen as a potential game-changer in the over 5 trillion yuan live e-commerce market, with the company aiming to attract more small and medium-sized businesses to utilize this technology [15] - The integration of digital humans into e-commerce is expected to enhance user experience and transaction efficiency, positioning Baidu to compete more effectively in the market [14][15]