2025出版高层论坛暨品牌发展大会召开

Core Insights - The 2025 Publishing High-Level Forum and Brand Promotion Conference focuses on "brand building" as a key topic, aiming to recognize and celebrate outstanding brands, books, marketing accounts, and publishing institutions in the publishing industry [1][4] - The "2025 Publishing Brand Development Report" reveals that the development of channels and segments in the book retail market is uneven, becoming a norm in the current landscape [4] Market Trends - The overall book retail market showed a high opening but declining trend from January to May 2025, with positive growth in the first quarter, while the second quarter saw negative growth rates, with April's sales down by 0.56% and May's decline exceeding 10% year-on-year [4] - The impact of the "double reduction" policy and new regulations on educational materials has made educational books a significant variable in the retail market, with market demand shifting towards retail [5] Brand Strategy - Brand building is identified as a strategic competitive resource for publishing companies, with an increasing number of companies focusing on establishing brand systems to gain competitive advantages [4] - Jiangsu Phoenix Science and Technology Publishing House has developed a brand strategy that emphasizes consistency, flexibility, and long-term development, creating a brand matrix for lifestyle books and enhancing user interaction through various channels [7] Technological Innovation - The People's Health Electronic Audio-Visual Publishing House is exploring AI technology in medical education, creating a closed-loop development path that integrates intelligent technology with educational scenarios and clinical needs [8] - The use of AI in the publishing industry is transforming content production processes, enhancing efficiency through automation and intelligent planning [8] Case Studies - The "Humanities Treasure" brand has successfully transformed traditional publishing IP into cultural and creative products, emphasizing continuous innovation as key to brand longevity [8] - The "Pillar of History" brand under Yilin Publishing House has adopted a dual-track model of "import + original" to address market needs while enhancing social benefits through immersive exhibitions and interactive marketing [10]