WLY(SZ:000858) Xin Hua Cai Jing·2025-06-18 10:56Core Viewpoint - The 2025 Sichuan International Wine Expo highlights the importance of cultural heritage in the liquor industry, showcasing the innovative practices of Wuliangye in preserving and promoting traditional brewing techniques while integrating modern technology [2][4][6]. Group 1: Event Overview - The expo features a "1+1" dual venue layout, creating diverse consumption scenarios with five major exhibition areas, including Chinese liquor, Sichuan liquor, international wines, and distilled spirits, attracting over a hundred renowned liquor companies from more than ten countries [4][6]. - Wuliangye's "Fourth Wuliangye and Beauty Culture Festival" was awarded as one of the "Top Ten Innovative Marketing Examples for Sichuan Baijiu Brands for 2024-2025" [2][4]. Group 2: Cultural Heritage and Innovation - The event emphasizes the significance of traditional brewing techniques as a national intangible cultural heritage, with Wuliangye representatives and other national heritage inheritors declaring their commitment to preserving these techniques [6][8]. - Wuliangye's technical advisor, Zhao Dong, discussed the company's efforts in integrating modern technology with traditional brewing practices, focusing on policy, platform, talent, and management to ensure the sustainable transmission of intangible cultural heritage [6][8]. Group 3: Talent Development and Training - Wuliangye has established multiple systems for the management of intangible cultural heritage representatives and has built a national high-skilled talent training base, producing 89 national-level talents and 72 provincial-level talents [8]. - The company is expanding the expression and display of intangible heritage, including the release of a comprehensive lineage of 28 representative inheritors of Wuliangye's traditional brewing techniques [8]. Group 4: Future Outlook - Wuliangye aims to continue as a leader in the active transmission of intangible heritage, linking cultural empowerment with industry development, and creating new ways to express and disseminate cultural heritage [9].