POP MART(HK:09992) Di Yi Cai Jing·2025-06-18 11:41Group 1 - The rise of the Labubu brand reflects a significant trend in China's IP economy, driven by cultural confidence and commercial innovation [1][9] - Labubu has seen a dramatic increase in rental activity, with daily rental prices ranging from 30 to 80 yuan, and a notable surge in search volume on platforms like Xianyu, increasing tenfold since May [1][8] - The brand's popularity is supported by a strong fan base and substantial market value, with Labubu-related revenue projected to increase by 726.6% year-on-year in 2024, making it the top IP for Bubble Mart [9] Group 2 - The secondary market for Labubu products has experienced significant price inflation, with items originally priced at 594 yuan now selling for 1800 yuan, and limited edition items reaching prices as high as 3000 yuan [9] - The trend of renting Labubu figures indicates a shift in consumer behavior among younger generations, who prioritize emotional connection and social recognition over mere functionality [8][9] - The growth of Labubu's rental business is part of a broader trend that includes related services such as custom clothing and product authentication, highlighting the collaborative innovation within the industry [8][9]