新手开托管，加盟还是自己开？

Core Viewpoint - The self-operated model in the custody industry appears to save on franchise fees but conceals numerous hidden costs and risks, making it particularly unfriendly for newcomers, thus underscoring the necessity of the franchise model [1] Brand - Self-operated institutions must build brand recognition from scratch, which is challenging due to low market awareness and parental skepticism towards unfamiliar brands [3] - A self-operated institution's founder noted the difficulty in gaining trust, as parents often question the legitimacy of new brands [3] Operations - Self-operated entities face operational challenges, including: - Difficulty in managing teaching staff, leading to issues such as student refunds due to lack of a teacher assessment system [5] - Absence of standardized service processes, resulting in inconsistent service quality and potential customer dissatisfaction [5] - High safety risks, as self-operated institutions must independently create safety protocols, which can lead to complaints and liabilities if not properly managed [5] Costs - High customer acquisition costs are prevalent for self-operated institutions due to the lack of brand endorsement, necessitating significant investment in marketing with low conversion rates [3] - Trust issues with parents limit the ability of self-operated institutions to raise prices, even when offering superior services [3] Development - The custody industry is rapidly professionalizing and diversifying, making it difficult for self-operated institutions to keep pace: - Delays in course development and the need for substantial investment in new programs without guaranteed success [7] - Passive responses to policy changes, which require self-operated institutions to independently interpret and adapt to new regulations [7] - Weak risk management capabilities, where poor decision-making can lead to significant losses [7] Conclusion - The challenges faced by self-operated custody institutions stem from relying on personal experience against industry norms, likening the experience to entering a difficult environment without proper preparation. In contrast, franchising offers a more structured approach, providing essential resources and support for new entrepreneurs [9]