健颐创新“爸爸的奶茶”引领健康饮品新风潮

Core Insights - The beverage industry faces challenges due to the "cold" attributes of traditional tea and coffee, which hinder health-conscious consumers from enjoying these drinks [1] - Jianyi Group has made a significant breakthrough by innovating water and ice, transforming the beverage market with a new approach [1][3] Innovation and Technology - Jianyi's research team developed a "shou" process that converts regular drinking water into "cooked water" through a slow cooking method lasting at least 20 hours, effectively eliminating the "cold" properties in beverages [1] - The company introduced a new type of ice cube that undergoes 72 hours of special treatment, enhancing the flavor and texture of drinks like cola and milk tea [3] Consumer Reception - The innovative ice cubes have received positive feedback from consumers, who report that the drinks are smoother and richer while avoiding the discomfort associated with traditional ice [3] - Parents express strong interest in products like "Daddy's Milk Tea," hoping these beverages will support their children's healthy growth and become part of their cherished memories [5][7] Company Vision and Strategy - Jianyi Group's development strategy focuses on innovation, quality, and cultural heritage, aiming to explore more possibilities in the beverage sector [9] - The company's vision of "Centennial Jianyi" is based on solid technological foundations and market reputation, positioning itself for long-term growth [9] Industry Impact - Jianyi's success represents a significant step towards a healthier beverage industry, setting a new benchmark and providing consumers with better choices [10] - By integrating traditional Chinese health concepts with modern food technology, Jianyi opens new pathways for the contemporary expression of traditional culture [10]