打工人的新皮肤，又翻车了

Core Insights - The article discusses the rising popularity and evolving functionality of sun-protective clothing, which has become a staple for urban workers during summer, akin to the role of outdoor jackets in various scenarios [1][4][47] Industry Trends - The sun-protective clothing market in China is entering a mature phase, with projections indicating that the market size will reach 55.4 billion yuan by 2026, and the overall sun-protective apparel market will reach 95.8 billion yuan [20] - Social media platforms like Xiaohongshu show significant engagement with sun-protective clothing, with over 300,000 notes related to "children's sun-protective clothing" and over 10,000 notes for "men's sun-protective clothing" [17][19] Product Development - Sun-protective clothing has evolved from being purely functional to fashionable, with diverse styles and colors now available, including fitted designs and outdoor styles that cater to various activities [8][10][9] - Brands are increasingly focusing on multi-functional features, with some sun-protective clothing now incorporating water-resistant capabilities and lightweight designs to meet consumer demands for versatility [24][26][27] Market Challenges - A recent investigation revealed that many products marketed as sun-protective do not meet the claimed standards, leading to concerns about false advertising and the quality of these garments [4][30][40] - The article highlights the importance of selecting sun-protective clothing based on recognized standards, such as the GB/T 18830-2009, to ensure effective UV protection [42][43] Consumer Preferences - Consumers are now prioritizing not only UV protection but also comfort features like breathability and lightweight materials, reflecting a shift in expectations for sun-protective clothing [22][23][24] - The demand for stylish and functional sun-protective clothing is growing, with consumers looking for garments that can transition seamlessly between outdoor activities and casual wear [28][47]