安踏2.9亿美元收购狼爪落地半月，派出姚剑掌帅

Core Viewpoint - Anta Group's acquisition of the German outdoor brand Jack Wolfskin aims to enhance its presence in the mid-range outdoor market and expand its global footprint [2][3]. Group 1: Acquisition Details - Anta Group confirmed the appointment of Yao Jian as the president of Jack Wolfskin, effective July 1, 2025, to align with the group's strategic development [2]. - On April 10, Anta Sports announced the acquisition of Callaway Germany Holdco GmbH, the parent company of Jack Wolfskin, for $290 million [2]. - The acquisition was officially completed on June 2, making Jack Wolfskin a wholly-owned subsidiary of Anta [2]. Group 2: Brand Background - Jack Wolfskin, founded in 1981 and headquartered in Idstein, Germany, specializes in outdoor apparel, footwear, and equipment, recognized for its TEXAPORE technology and ergonomic designs [2]. - As of January this year, Jack Wolfskin operates 495 exclusive stores globally, with 226 in Europe and 269 in Asia, in addition to over 4,000 retail outlets [3]. Group 3: Market Strategy - Anta's acquisition is intended to fill gaps in its mid-range outdoor market offerings and enhance its brand portfolio [3]. - The group aims to leverage Jack Wolfskin's unique material technology and German engineering expertise to boost its competitiveness in the outdoor sports sector [3]. - Industry experts believe that Jack Wolfskin's strong market penetration in Europe, particularly in German-speaking regions, will provide Anta with valuable channel control and accelerate its expansion in the European market [3]. Group 4: Leadership Impact - Yao Jian's previous role as General Manager of Amer Sports Greater China saw significant revenue growth, with the region's contribution to Amer Sports rising from 8.3% in 2020 to 23.1% by Q3 2024 [4]. - Under Yao's leadership, Amer Sports Greater China achieved a revenue of $1.298 billion in 2024, marking a 53.7% year-on-year increase [4]. - His extensive industry experience and management skills are expected to help Jack Wolfskin develop a global strategy and expand its business footprint [4].