AppLovin's CTV Expansion: Wurl Unlocks New Growth Channels

Key Takeaways AppLovin is leveraging Wurl to extend its AI ad platform into CTV and e-commerce channels. Wurl enhances APP's AXON engine by enabling targeted, measurable ads across smart TVs. APP stock is up 11.3% YTD, outpacing the industry's 3.3%, with rising earnings estimates.AppLovin Corporation’s (APP) evolution from a mobile-first ad platform to a diversified advertising powerhouse is gaining pace, thanks to its bold move into web advertising, e-commerce and connected TV (“CTV”). Central to this st ...