SCSF(SH:600779) Zheng Quan Ri Bao·2025-06-18 16:26Core Viewpoint - Sichuan Shui Jing Fang Co., Ltd. is optimistic about the long-term development of the liquor industry and plans to implement a "dual-star" product strategy to enhance growth potential [2][3] Group 1: Company Strategy and Growth - The company will launch a second flagship product priced between 300 to 800 yuan to complement the existing Eight Series, aiming to inject new momentum into performance growth [2] - Shui Jing Fang is actively planning strategic upgrades and adjusting its business layout for 2024, with a focus on research investment, quality control, brand building, and channel development [3] - The company aims to open over 10,000 new stores throughout the year, contributing to a revenue increase of 5.32% and a net profit growth of 5.69% year-on-year [3] Group 2: Brand Development - In 2025, the company will establish a "dual brand" system with "Shui Jing Fang" focusing on the mid-to-high-end market (300 to 800 yuan) and "Di Yi Fang" targeting the high-end market (above 800 yuan) [3] - The company will also develop mid-range sub-brands to meet consumer demand for high cost-performance products [3] Group 3: Product Innovation - The company plans to continue product iteration to provide higher value products, with a potential new product launch before the Mid-Autumn Festival [4] - Shui Jing Fang recognizes the growing consumer preference for mid and low-alcohol products and intends to innovate in this area, particularly for products below 38 degrees [4] Group 4: Operational Goals - The 2025 operational plan will focus on six key areas: implementing the "dual brand" strategy, enhancing the product matrix, accelerating store coverage, improving single-store output, developing group purchasing capabilities, and increasing organizational efficiency [4] - The company aims for double-digit growth in new store openings in key cities and a similar increase in sales for benchmark stores [4]