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Can Coca-Cola's Emerging Market Growth Offset Flat U.S. Volume?
Coca-ColaCoca-Cola(US:KO) ZACKS·2025-06-18 16:31

Core Insights - The Coca-Cola Company reports a clear divergence in performance between developed and emerging markets, with emerging markets showing robust growth while developed markets face challenges [2][9]. Emerging Markets Performance - Coca-Cola experienced strong volume growth in emerging markets, particularly in India, where there was expanded outlet reach and increased digital penetration [3]. - China returned to growth due to effective portfolio realignments and successful Lunar New Year campaigns [3]. - Africa demonstrated resilience with volume growth despite inflation, aided by affordable packaging and local marketing campaigns [3]. - In Latin America, Brazil and Argentina offset weaker results in Mexico, where affordability strategies have been implemented [3]. Developed Markets Challenges - North America saw revenue and profit growth, but flat volumes indicated soft consumer sentiment, particularly among Hispanic consumers [4]. - External factors such as severe weather and misinformation campaigns negatively impacted Trademark Coke in the southern United States, despite some resilience from brands like fairlife and Coke Zero [4]. - The company acknowledges the need for improved execution and agility to reignite volume growth domestically [4]. Competitive Landscape - PepsiCo and Keurig Dr Pepper are key competitors for Coca-Cola, with PepsiCo outperforming in emerging markets due to strong demand and localized strategies [6][7]. - PepsiCo's dual-category model and focus on affordability and local flavors position it well for growth in emerging regions [7]. - Keurig Dr Pepper is primarily focused on the U.S. market with limited exposure to emerging markets, but is gradually expanding through targeted partnerships and selective brand rollouts [8]. Financial Performance and Outlook - Coca-Cola shares have increased by 11.8% year to date, outperforming the industry growth of 7.2% [10]. - The company trades at a forward price-to-earnings ratio of 22.62X, higher than the industry's 18.59X [12]. - The Zacks Consensus Estimate indicates year-over-year earnings growth of 3.1% for 2025 and 8.2% for 2026, with recent upward revisions for 2025 earnings estimates [14]. - Coca-Cola currently holds a Zacks Rank 2 (Buy) [16].