How Long Can NIKE Rely on Jordan Brand to Drive Growth?

Key Takeaways NKE reported a double-digit Q3 decline in Jordan Brand's classic footwear franchises amid market saturation. NIKE is scaling back legacy lines while launching new styles like the Vomero 5 and Air Max Muse. NKE's growth strategy balances heritage icons with performance innovation to drive future momentum.NIKE, Inc.’s (NKE) Jordan Brand has long been a pillar of strength in its portfolio, driven by iconic designs, cultural cachet and a deeply loyal customer base. Even in challenging retail en ...