从AJ到Labubu：稀缺策略如何引爆现代消费狂潮

Group 1 - The core concept of Labubu's popularity is driven by the elements of scarcity, social media influence, and celebrity endorsements, which tap into human nature and consumer behavior [1][3][5] - Scarcity has historically been a powerful marketing tool, as seen in the demand for limited products like Apple and Huawei phones, and even in historical financial bubbles like the Dutch tulip mania [3][5] - The fear of missing out (FOMO) is a significant psychological driver that influences consumer behavior, leading to impulsive purchasing decisions when faced with scarcity [5][10][12] Group 2 - Scarcity can trigger a heightened sense of urgency among consumers, prompting competitive behavior to acquire limited items before they disappear [12][27] - The perception of scarcity can simplify decision-making processes, as consumers often equate scarcity with higher value, leading to quicker purchasing decisions [15][17] - Different types of scarcity, such as demand scarcity, supply scarcity, limited editions, and time-limited offers, can be strategically employed in marketing to enhance consumer engagement and drive sales [29][30][32] Group 3 - Older consumers tend to respond differently to scarcity signals compared to younger consumers, often prioritizing emotional connections and experiences over competitive purchasing behavior [20][22] - The effectiveness of scarcity as a marketing strategy relies on the perceived value of the product, which can be emotional or practical, and the ability to transfer ownership [18][32] - Scarcity can be both a natural occurrence and a deliberate marketing tactic, with businesses often creating a sense of scarcity to stimulate demand and influence consumer behavior [25][27]