Sou Hu Cai Jing·2025-06-18 19:56Group 1 - The core viewpoint of the article highlights the significant growth in consumer trends during the 618 shopping festival, driven by AI applications and the popularity of traditional cultural products [1][3] - AI-related products and domestic brands have gained substantial attention, with over 70% of the top 100 brands being Chinese, and searches for "AI elements" and "intangible cultural heritage elements" increasing by over 120% and 270% respectively [3] - The rural market has shown remarkable vitality, with order volume from rural areas increasing by over 130% and user numbers rising by over 140% [3] Group 2 - Instant retail has seen explosive growth, with daily orders for JD's delivery service surpassing 25 million and over 1.5 million quality dining establishments joining the platform [3][13] - The introduction of substantial subsidies during the 618 event has led to significant sales increases across various categories, including mobile communications, home appliances, and food products, with growth rates of 88%, 161%, and 138% respectively [5] - The logistics sector has also benefited, with "delivery and installation" orders for large appliances increasing by over 300%, and the use of AI technology in logistics operations has improved efficiency and reduced costs by approximately 20% [7] Group 3 - The innovative "2+6+N" strategy for the 618 event included two major shows and six surprise days, attracting millions of consumers and significantly boosting sales in various categories [10] - JD's expansion into the international market has shown impressive results, with order volume from overseas markets increasing by 239% and significant growth in food and beauty product sales [14] - The launch of new physical stores and the integration of online and offline services have enhanced customer engagement, with foot traffic in new stores exceeding 100,000 in the first two days [14]