Netflix is looking more like the cable model it used to say was doomed

Group 1 - Netflix has entered a groundbreaking partnership with French TV network TF1 to offer live and on-demand programming starting next summer, including popular shows and live sports events [1] - This partnership is seen as a strategic move to enhance Netflix's content offerings and attract more French consumers, aligning with its goal of becoming a comprehensive entertainment platform [2][4] - The deal may signal a potential expansion of similar partnerships in other markets, with industry analysts speculating that the UK could be the next target [3] Group 2 - Netflix's growth strategy includes diversifying its content portfolio, which now encompasses live sports, kids' shows, and games, in addition to traditional streaming [4] - The partnership with TF1 supports Netflix's advertising ambitions, as live audiences are highly valued by advertisers; Netflix's ad tier currently reaches 94 million monthly active users [5] - The collaboration also presents an opportunity for traditional broadcasters like TF1 to reach a wider audience, although it may pose risks regarding their advertising relationships [6] Group 3 - The partnership reflects a broader trend where TV networks are seeking new revenue sources by collaborating with tech platforms, as seen in the US where media companies have licensed shows to Netflix [7] - However, analysts suggest that similar deals in the US are unlikely in the near future due to major networks like Disney and Paramount focusing on their own streaming services [8]