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张少刚:企业出海勿陷 “包打天下” 误区 战略联盟与合规经营是必答题
Zhong Guo Jing Ying Bao·2025-06-18 22:43

Core Viewpoint - The trend of Chinese enterprises going global is strong, with a consensus that "not going global means being eliminated" [1] Group 1: Current Status of Going Global - 80% of surveyed Chinese enterprises have overseas investment intentions, and over 90% are optimistic about the overseas investment outlook [1] - Nearly 30% of large enterprises and nearly 40% of medium-sized enterprises have implemented outbound strategies, while about 30% of small enterprises have plans to go global [1] - The evolution of Chinese enterprises' overseas investment has gone through four stages: 1. 1978-2001: Focused on resource acquisition, mainly in Southeast Asia, with state-owned enterprises as the primary investors [2] 2. 2001-2008: Shifted towards market and technology acquisition, with increasing participation from private enterprises [2] 3. 2008-2018: Sought low-cost investments globally due to rising domestic production costs [2] 4. 2018-present: Facing severe challenges due to geopolitical tensions and trade wars [2][4] Group 2: Challenges Faced - Geopolitical factors pose significant challenges, with the U.S. continuing to suppress Chinese investments and the EU increasing scrutiny on Chinese investments [4] - Emerging economies like Vietnam and South Africa are also showing policy fluctuations regarding Chinese investments [4] - Issues such as insufficient industrial chain support, inadequate infrastructure, and a shortage of skilled labor in non-investment regions complicate the investment landscape [4] Group 3: Recommendations for Enterprises - Companies should enhance risk prevention and response capabilities, adhering to the investment principle of avoiding high-risk areas and industries [6] - Establishing risk assessment mechanisms and emergency plans is crucial for navigating local conflicts and safety risks [6] - Building strategic alliances with foreign enterprises is recommended to mitigate risks and enhance cooperation [6][7] Group 4: Regional Strategies - Focus on investing in countries along the "Belt and Road" initiative, countries with free trade agreements with China, and regions where China has established industrial parks [7] - In Europe, consolidating traditional markets and exploring new sectors like electric vehicles and renewable energy is advised, while avoiding acquisitions of well-known local companies [7] - Caution is advised when entering markets like India and Japan due to their stringent regulations [7] - For the U.S. market, a wait-and-see approach is suggested, with potential future investments in traditional industries [7]