Sou Hu Cai Jing·2025-06-18 23:05Group 1: Core Insights - The "618" shopping festival has seen a significant increase in consumer spending, with average expenditure rising by 656 yuan compared to last year, expanding the core spending range from 501-2000 yuan to 501-3000 yuan [2] - Guangdong province has emerged as a leader in purchasing power during the "618" event, with a notable increase in sales of local products, particularly Guangdong lychee, which saw a sales growth of over 5 times year-on-year [3][4] - The rise of new consumption trends includes the popularity of AI products and digital human live streaming, with significant engagement and sales figures reported [8] Group 2: Consumer Behavior and Trends - Different age groups in Guangdong exhibit distinct shopping preferences, with "00s" favoring fruit cuts and tech gadgets, while "80s" parents focus on baby products [3] - The demand for instant retail has surged, particularly among high school graduates, with a notable increase in the consumption of beverages and local cuisine during the "618" period [5][6] - The digital product market has seen a threefold increase in orders from the "准大学生" (prospective college students) demographic, highlighting a strong demand for tech gadgets [7] Group 3: AI and Digital Innovations - AI technology has played a crucial role in enhancing the shopping experience during "618," with a 130% increase in the usage of large models compared to last year's "Double 11" event [8] - The debut of digital human live streaming, exemplified by the performance of a digital version of influencer Luo Yonghao, has set new records in viewership and sales, indicating a shift in marketing strategies [8]