Labubu 3.0首次开启线上预售，黄牛回收价格腰斩

Core Insights - Labubu's 3.0 series has launched its first online pre-sale, generating significant consumer excitement and high demand, leading to system overloads during the purchasing process [1] - The company has optimized the sales process to enhance consumer experience and reduce negative behaviors affecting buyers, aiming to make the product more accessible [1] - The secondary market for Labubu 3.0 is seeing fluctuating prices, with initial listings above 1500 yuan, but recent pre-sale announcements have led to a decrease in prices, with offers now ranging from 650 to 800 yuan for a complete set [1] Company Strategy - The decision to initiate an online pre-sale is a strategic move to manage high demand and improve customer experience, addressing previous issues faced by consumers [1] - The company is actively monitoring consumer feedback and market behavior to refine its sales approach and ensure a smoother purchasing process [1] Market Dynamics - The secondary market for Labubu products is experiencing volatility, with prices dropping as pre-sale approaches, indicating a potential shift in consumer purchasing behavior and market speculation [1] - The presence of "scalpers" in the market is noted, with their offers decreasing as the pre-sale date nears, suggesting a change in market sentiment and pricing strategies [1]