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赞助顶流苏超,还得是“江苏孩子”?
3 6 Ke·2025-06-19 00:08

Group 1 - The "Su Super" football league has gained significant popularity, with average attendance increasing from 7,745 to 25,802 in just one month, and Douyin views exceeding 7 billion [1][2][11] - The number of sponsors for the league has tripled from the first round to the fourth round, reaching a total of 19 sponsors, including major brands like JD.com, Heineken, and KFC [1][3][11] - The sponsorship fee for the league has surged to 3 million RMB, reflecting the increased demand and popularity of the event [11][19] Group 2 - The exit of "Karmay Sports" as an official partner has raised questions, as they were the only official partner in the first three rounds, replaced by "WQK Sports" [4][5][10] - Despite Karmay's exit, their products, such as customized jerseys, continue to be sold, indicating a complex relationship between Karmay and WQK Sports [7][10] - The sponsorship landscape is competitive, with local brands and companies with ties to Jiangsu province being favored, while the league's branding strategy emphasizes regional characteristics [12][13][18] Group 3 - The league's success is attributed to its grassroots nature and the incorporation of local culture and humor, which resonates with audiences [14][16][18] - Comparisons are drawn with the "Village Super" league, which also gained popularity through community involvement and local branding, but "Su Super" has a more professional atmosphere [17][18] - The local economic dynamics, where cities like Suzhou and Nanjing have strong economic standings, contribute to the league's appeal and sponsorship opportunities [15][16]