汽车反“内卷”第二枪打响：车企承诺“60天返利”治理拖延症

Core Viewpoint - The automotive industry is experiencing a severe "price war," prompting dealers to optimize operations and seek survival and transformation opportunities [1] Group 1: Industry Developments - In June, 17 automakers publicly committed to a "60-day payment term" for suppliers, marking the beginning of a response to internal competition [2] - GAC Group announced a commitment to ensure "60-day rebate payment" to dealers, responding to the call for healthy industry development [5] - Several major manufacturers, including GAC Group, BMW, and others, have pledged to complete rebate payments to dealers within 60 days [3][4] Group 2: Dealer Conditions - A survey of 10 dealerships revealed a stark contrast in operational conditions, with 6 facing difficulties and some having closed, while 4 reported better performance [3][9] - Dealers are experiencing a significant decline in profitability, with some reporting annual losses between 6 million to 10 million yuan [10][18] - The traditional profit model for dealers, heavily reliant on new car sales and after-sales services, is becoming unsustainable due to increased competition and price transparency [18] Group 3: Inventory and Financial Management - High inventory levels are a pressing issue, with some brands having stock that exceeds three months, leading to financial strain on dealers [20][24] - The average inventory turnover days for several major dealer groups have increased, indicating a growing challenge in managing stock [22] - A significant percentage of dealers (84.4%) are facing price inversion, with 60.4% experiencing a price drop of over 15%, severely impacting cash flow [31] Group 4: Strategic Responses - Dealers are urged to prioritize cash flow management, seek timely rebates from manufacturers, and optimize inventory structures to avoid financial collapse [32] - The industry is expected to undergo a "Matthew effect," with weaker brands and inefficient stores likely to exit the market, while stronger dealer groups may expand through acquisitions [33] - The Ministry of Commerce is taking steps to address the "involution" in the automotive sector, aiming to maintain fair competition and support the industry [34]