人民财评：“后高考经济”升温释放内需活力

Core Insights - The "post-examination economy" is experiencing a surge in consumption across various sectors, including skill training, leisure, and cultural tourism, following the conclusion of the 2025 college entrance examination [1] - Demand is driven by students seeking to reward themselves after years of hard work, while parents are eager to celebrate their children's achievements, leading to increased spending on travel, electronics, and experiences [1] - Supply-side factors include businesses and institutions offering tailored promotions and discounts to attract recent graduates, enhancing the emotional value of purchases and further stimulating consumption [1] Demand Side - Students are looking for ways to relieve stress after intense study periods, leading to increased interest in travel, new gadgets, and skill acquisition [1] - Parents are willing to spend significantly to celebrate their children's graduation, often expressing that the money spent is well worth it [1] Supply Side - Various sectors, including shopping malls, tourist attractions, and training institutions, are capitalizing on this trend by providing exclusive benefits for high school graduates, such as discounts and free gifts [1] - The market is seeing a shift towards more personalized and diverse consumption patterns, with a growing preference for sports equipment, emotional dining experiences, and cultural exploration activities [1] Consumption Trends - The post-examination consumption landscape is evolving, with a notable shift from traditional electronics to a wider array of products and experiences, including outdoor adventures and cultural heritage activities [1] - Celebratory gatherings are becoming more intimate, with small family meals and gatherings gaining popularity over larger, more extravagant celebrations [1] Market Regulation - There is a call for rational consumption amidst the rising spending, with concerns about excessive expenditures on post-examination activities, prompting discussions on the need for responsible consumer behavior [2] - The "post-examination economy" is recognized not only as an economic trend but also as a cultural phenomenon reflecting societal values regarding education and future aspirations [2] - Regulatory bodies are urged to enhance market oversight to prevent unhealthy consumption practices disguised as part of the "post-examination economy," ensuring a healthy market environment [2]