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盲盒、古法黄金和平价奶茶暗含何种消费趋势?
Sou Hu Cai Jing·2025-06-19 01:42

Group 1: New Consumption Trends - The Hong Kong stock market is experiencing a new consumption wave since 2025, with products like LABUBU, national trend gold jewelry, and various milk teas gaining popularity among young consumers, indicating a structural upgrade in China's large consumption industry [1][9] - The rise of emotional consumption is exemplified by blind box toys, where young consumers are not just buying physical items but are investing in the stories and experiences associated with them, filling emotional voids in a digital age [2][4] - The cultural consumption trend is highlighted by the revival of traditional gold jewelry, which is now appreciated for its cultural significance and craftsmanship, allowing consumers to pay a premium for products that reflect cultural identity and heritage [5] Group 2: Pricing and Market Strategies - The trend of affordable milk tea reflects a selective consumption downgrade among modern youth, with companies adopting cost-effective supply chain management strategies to maintain quality while keeping prices low [6][9] - The use of live-streaming e-commerce is enhancing consumer engagement and transparency, allowing brands to convert traffic into sales effectively, particularly in lower-tier markets [8][9] - Overall, the new consumption leaders that can quickly adapt to market trends are expected to inject stronger long-term growth momentum into China's large consumption sector [9]