Sou Hu Cai Jing·2025-06-19 01:58Core Insights - The report highlights that live-streaming job recruitment is an innovative practice merging digital technology with public services, representing a significant opportunity in the employment services sector [1][2] - The online recruitment market globally has reached a scale of over 100 billion, with an expected annual compound growth rate of 15% over the next decade, indicating a pressing need for digital transformation in China's human resources service industry [1][2] Group 1: Development of Live-Streaming Recruitment - Live-streaming recruitment has emerged as a new digital recruitment product following traditional recruitment websites, with platforms like Kuaishou's "Kuaipin" attracting over 40,000 dedicated hosts and engaging 250 million users monthly [2][5] - The model breaks geographical and temporal limitations, providing a fast, interactive, and precise platform for job seekers and employers, enhancing the efficiency of labor supply-demand matching [4][5] Group 2: Government and Market Collaboration - The report outlines the evolution of live-streaming recruitment, initiated by the Ministry of Human Resources and Social Security in 2020, leading to the launch of Kuaishou's "Kuaipin" service in January 2022 [5][6] - By 2023, over 2.5 billion users were seeking job opportunities through Kuaishou, with nearly 5.5 million live-streaming recruitment sessions conducted and 240,000 employers participating [5][6] Group 3: Innovations and Local Practices - Various local employment service departments have innovated in live-streaming recruitment, creating successful models through collaboration with third-party agencies, enterprises, and educational institutions [6][7] - Notable examples include Guangdong's government-market collaboration, Jiangsu's extensive coverage through partnerships, and Shanghai's establishment of unified technical standards for live-streaming recruitment [7][8] Group 4: Adoption by Employers - An increasing number of employers are embracing live-streaming recruitment to enhance the efficiency of their hiring processes, with companies like Luxshare Precision and Meituan utilizing this innovative model to meet diverse and rapidly changing labor demands [8] - Kuaishou is leveraging AI technology to improve recruitment service efficiency, including the development of AI chatbots and digital human live-streaming capabilities for enhanced interaction [8]