苹果(AAPL.US)高管：考虑利用生成式AI设计芯片

Core Insights - Apple aims to leverage generative artificial intelligence (AI) to accelerate the design of its custom chips, as stated by Johny Srouji, Senior Vice President of Hardware Technologies [1] - The transition of Mac computers from Intel chips to Apple's own chips was a significant gamble for the company, with no contingency plans in place [2] Group 1: Custom Chip Development - Apple has learned the importance of using advanced tools for chip design, including the latest electronic design automation (EDA) software [1] - The two largest companies in the EDA industry, Cadence Design Systems and Synopsys, are competing to integrate AI into their products [1] - Generative AI technology has the potential to significantly enhance productivity by completing more design work in a shorter time frame [1] Group 2: Strategic Decisions - The transition to Apple chips for Mac computers was a bold move without any backup plans, indicating a full commitment to the strategy [2] - Srouji emphasized the need to take bold risks in chip design without looking back [1]