Core Insights - The article discusses the emerging trend of "new consumerism" among young people, characterized by a paradoxical behavior of claiming financial constraints while spending lavishly on trendy items [1] Group 1: Brand Highlights - BJHG, a rising streetwear brand, achieved over 100 million yuan in sales by 2021 and successfully transitioned to using suede fabric, selling over 1 million hoodies [3][5] - MEDM, founded by HIGH BROTHERS member KnowKnow, targets rebellious urban youth with high-quality, retro streetwear, featuring unique design elements and high craftsmanship [6][7] - WHOOSIS, established in 2015, focuses on American-style light workwear and emphasizes individuality over titles, with designs inspired by street culture and music [8][10] - Teebox, under the "think outside the box" philosophy, combines street culture with fashion, planning to open 20 stores in high-potential shopping centers by 2025 [13][19] - S45, founded in 2021, emphasizes low prices and high quality, with a unique store concept that includes services like haircuts and drinks [20][21] - SMFK, known as "China's Crocs," has rapidly gained popularity among young women, with plans to expand into international markets [24][28] - acme de la vie ADLV, founded by twin brothers, has gained traction with its playful designs and collaborations with celebrities, now operating 14 stores in China [30][32] - WOOHA, a designer women's brand, has expanded to 16 stores, focusing on affordable prices and trendy designs [34][35] - BeerBro, established in 2019, has opened 20 stores, blending American retro styles with local design elements [37][39] - KAALIXTO, a versatile brand, reached 1.24 billion yuan in sales in 2023, known for its city-themed limited editions and collaborations [41][43] - TOOLAZY, founded in 2020, has gained popularity for its playful and inclusive designs, with plans for further expansion [45] - IMXS, a curatorial retail brand, has opened multiple stores across major cities, focusing on a blend of classic and avant-garde styles [46][47]
12个平价潮牌猛开店，太会拿捏年轻人了！
3 6 Ke·2025-06-19 02:28